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Advises numerous global corporations, businesses and individuals with virtual education concepts and programs. AVADO Learning is partner of Google and is responsible for Squared Online, the award-winning virtual digital marketing and leadership program.

Advises numerous global corporations, businesses and individuals with virtual education concepts and programs. AVADO Learning is partner of Google and is responsible for Squared Online, the award-winning virtual digital marketing and leadership program.

Advises numerous global corporations, businesses and individuals with virtual education concepts and programs. AVADO Learning is partner of Google and is responsible for Squared Online, the award-winning virtual digital marketing and leadership program.

SO, WHAT WERE MY CHALLENGES AT AVADO?

WHAT KIND OF CHALLENGES DID I HAVE TO MASTER?

WHAT KIND OF CHALLENGES DID I HAVE TO MASTER?

WHAT KIND OF CHALLENGES DID I HAVE TO MASTER?

WHAT KIND OF CHALLENGES DID I HAVE TO MASTER?

Concept

Concept

Art Direction, User Experience and User Interface Design were my responsibilities when creating the new corporate website of AVADO Learning. First, I met with the Lead Designer in London, where we discussed the fundamental issues of the Brand Guide - to get a better look at AVADO Learning and Google Squared Online.

Then I created the complete page navigation structure of the current UK site, so that I was able to start with the concept for the DACH area together with the Marketing Lead. We also have implemented an agile workflow for increasing productivity and a quick overview of the task areas and deadlines. The conceptual development was created module-based in Sketch and got the visual revision afterwards.

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ART DIRECTION     •     DESIGN     •     2018

After finalizing the wireframes, I dedicated myself to the design system. For this I worked out the basic guidelines: grid system, typography guidelines and the legend (distance system).

Based on this, I created the visual revision of the wireframes in Sketch. Meanwhile, further definitions for the design system emerged, such as the development of the components, forms and animation style guidelines.

After that, a complete page navigation structure was created for the external developers presented and specified by means of the module elaborations in Zeplin. The final step was the creation of the interaction design in Framer, which translated the various properties into a Coffeescript. (Interaction Design coming soon)

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