Patrick Dorfer

Patrick Dorfer is a product designer at Dynatrace with a passion for cutting through the noise and building what matters.

Before that, he worked across IoT and consultancy for clients like Electrolux and Audi, having started out as a chef before moving into tech.

Dynatrace logo

Dynatrace

Senior Product Designer II

Apr 2026 - Present

Electrolux logo

Electrolux

Product Design Leadership

Aug 2021 - Mar 2026

Patrick D. logo

Patrick D.

Product Design Consultant

Apr 2018 - Jul 2021

Bejond logo

Bejond

UX Design Consultant

Jan 2019 - May 2020

Audi logo

Audi

Product Designer

Jan 2017 - Mar 2018

Styleflasher logo

Styleflasher

Developer

Mar 2014 - Feb 2016

La Linea logo

La Linea

Designer

Sep 2012 - Mar 2014

Fine-Dining logo

Fine-Dining

Chef

Jan 2009 - Aug 2012

Work

Household Automations

Household Automations

Simplified daily routines for millions through automation.

AI-Driven Robot Vacuum
reddotif

AI-Driven Robot Vacuum

Changing the way we clean, forever.

Pollen-Aware Design

Pollen-Aware Design

Smart outside. Comfortable inside.

SHAPE System

SHAPE System

One system. Multiple brands. Every platform.

Unified App
reddotif

Unified App

Consolidated 20+ apps into one ecosystem.

Writings

The problem with AI tools isn't intelligence. It's structure. So I built my own.

I've been testing AI tools since GPT-3. Midjourney, Copilot, ChatGPT, Cursor. Some were impressive. Most were good for demos, not for building real products.

Design rooted in reality: From Dieter Rams to the future of AI

Good design has always been about solving real problems in an intuitive and human way.

Navigating ethical challenges in product design

In the digital age, the product designer's role has evolved from just aesthetics and functionality to actively shaping how people work with technology.

Rethinking Connected Appliance Launches at Electrolux

When I joined Electrolux in 2021 as a product designer, I thought I had a good idea of what was ahead. I had already worked with connected products at Audi, but I soon realised that shaping digital experiences for appliances was a whole different story.

Overcoming obstacles: The shared journey of climbing and design

My passion for climbing began early in my childhood. I loved reaching the tops of trees, bouldering the largest rocks on hiking tours, and climbing anything and everything.

Designing with reliability: Building stakeholder trust and driving impactful outcomes

Nothing annoys your stakeholders more as a designer than getting clear requirements and coming up with something that does not meet their needs.

Where Passion Meets Profession: Building a Unified Climbing App

Climbing has been part of my life for as long as I can remember. What hooked me early on wasn't only the movement on the wall, but the puzzles hidden in every route and the mindset it takes to push through.

Had the pleasure to work with companies like