Patrick Dorfer

Writing

Apr 29, 2026 · Thought

Sometimes you are the user

I joined the platform team at Dynatrace a month ago, after the last five years in consumer IoT. One of the first lessons has nothing to do with the technology.

Apr 21, 2026 · Thought

Paddling out in the dark

Someone I follow posted about flying to Mexico, borrowing a 9.0, and paddling out before sunrise to catch the biggest wave of his life.

Mar 31, 2026 · Thought

Stop generating what you can look up

Generation is the most visible thing LLMs do, so it's what gets reached for even for parts already solved by a database, an API, or plain code.

Feb 10, 2026 · Thought

Skills, not roles

Every few months, someone identifies the part of design that AI cannot touch. The answer is almost always aesthetic judgment.

Jan 16, 2026 · Thought

Culture eats the model for breakfast

You can deploy the most capable model available and still watch adoption stall. The tool is rarely the issue.

Dec 18, 2025 · Article

The problem with AI tools isn't intelligence. It's structure. So I built my own.

I've been testing AI tools since GPT-3. Midjourney, Copilot, ChatGPT, Cursor. Some were impressive. Most were good for demos, not for building real products.

Sep 24, 2025 · Article

Design rooted in reality: From Dieter Rams to the future of AI

Good design has always been about solving real problems in an intuitive and human way.

Jul 8, 2025 · Article

Navigating ethical challenges in product design

In the digital age, the product designer's role has evolved from just aesthetics and functionality to actively shaping how people work with technology.

Mar 14, 2025 · Article

Rethinking Connected Appliance Launches at Electrolux

When I joined Electrolux in 2021 as a product designer, I thought I had a good idea of what was ahead. I had already worked with connected products at Audi, but I soon realised that shaping digital experiences for appliances was a whole different story.

Nov 22, 2024 · Article

Overcoming obstacles: The shared journey of climbing and design

My passion for climbing began early in my childhood. I loved reaching the tops of trees, bouldering the largest rocks on hiking tours, and climbing anything and everything.

Aug 15, 2024 · Article

Designing with reliability: Building stakeholder trust and driving impactful outcomes

Nothing annoys your stakeholders more as a designer than getting clear requirements and coming up with something that does not meet their needs.

May 30, 2024 · Article

Where Passion Meets Profession: Building a Unified Climbing App

Climbing has been part of my life for as long as I can remember. What hooked me early on wasn't only the movement on the wall, but the puzzles hidden in every route and the mindset it takes to push through.